BRAND STANDARDS

MISSION

We are Kansas City’s professional sports team on a mission to elevate women, athletes, our sport and our city.

OUR CREST

PRIMARY LOGO

download all primary logos here

The one-color versions are only to be used when the full color version cannot be utilized. It can only to be used in one of the specified brand colors.

PRIMARY WORDMARK

download all wordmarks

The one-color versions are only to be used when the full color version cannot be utilized. It can only to be used in one of the specified brand colors.

Brand Rules

Proximity Zones
The logo must have a clear zone maintained around it at all times. Type, images and other graphics must be placed away from the logo at a distance greater than or equal to (x). See below for reference.

DON'T DO WEIRD stuff

All KC Current logos including Primary and Wordmark  logos are to be treated within these guidelines regarding structure, resizing, color and backgrounds.

Structure
The size relationships and position between the letters have all been carefully set and should not be altered. Always use the logos as they were designed.

Resizing
Always scale the logos proportionally. Never stretch the logos when resizing.

Color
Always use the appropriate brand colors when designing with the logos. Do not change the colors within the logos.

Background
The logos need to be visible against the background. Never add drop shadows or a glow to the logo or alter it to make it visible on a background.

Color Palette
Correct use of color is an important element in the overall KC Current branding system.